Give it a topic
Type what you post about. Add a line about your business if you like.
Viral research
Know what worksbefore you film.
Give Iris a topic. It reads thousands of posts, keeps the few that went viral, and shows you, second by second, why each one worked.
Reading posts16 went viral
What should I post this week?
The study
See why it worked, second by second
Every post Iris keeps gets a study: the hook, the parts, the feelings it stirs and where viewers leave. This one is real, from a real search on hand-tied bouquets.
161× its followersViews33.8KLikes1.9KComments74Shares129Length28 s
A florist holds one rose beside other flowers to show how much more a mixed bouquet gives you for the same money. One take, talking to the camera.
The hook, first 2.5 seconds“This equals this.”
She never says what the equation means, so you keep watching to find out.
The feelings over the video, from 0 to 10. The dashed line is where viewers leave.
- 1Hook0-2.5sThis equals this.
- 2Setup2.5-5.5sThis also equals this.
- 3Value5.5-20.53sAnd this. And this. And this.
- 4Twist20.53-25.5sWhich means that this equals this.
- 5Payoff25.5-26.8sThe roses beside the full mixed bouquet.
- 6Ask26.8-28.1sGet the mixed bouquet!
Why it spread
- She starts with a question the video only answers at the end.
- The rose stays in her hand while each new flower changes the picture, so it is easy to follow without an explanation.
- The roses and the mixed bouquet end up side by side, which gives people something to pick and argue about in the comments.
What it does
Stop guessing what to post
Most posts are a guess. Iris starts from what people already watched, shared and commented on in your topic.
Reads thousands of posts
Iris searches Instagram and TikTok for your topic and reads the views, likes, comments and shares on every post it finds.
Keeps what went viral for a reason
It looks for posts that outran the size of their own account, not just big accounts. Ads and big brands are left out unless you ask for them.
Shows you why
Each post it keeps is studied: the hook, every part, the feelings and where viewers leave, with what to borrow for your own video.
What you get with every search
- Thousands of posts read
- Instagram and TikTok
- Real views, likes, comments and shares
- Posts that beat the size of their account
- A study for every post it keeps
- The hook, named and explained
- A chart of the feelings, second by second
- Where viewers leave
- Which ones you can film yourself
- A script written from each one
How it works
From a topic to the reason it works
It keeps the few that count
Out of thousands, only the posts that went viral for a reason stay on your list, with their real numbers.
You see why each one worked
Open any post for its study, then film your own version from the script Iris writes.
